Berry Jane originally launched in 2009 as a leggings brand for girls and tweens and rebranded and relaunched in 2014 as an activewear collection for Girls thru Juniors, featuring fun and colorful prints on leggings, swimwear, sports bras, and shorts.
Branding, Print Design, Social Media Management, Digital & Web
Berry Jane was well-received from the media, boutiques and major retail stores worldwide. The brand also secured Press, Editorial and celebrity product placement.
The utilization of blogger outreach, SEO, social media ad creatives, giveaways, relevant styles and brand awareness through Facebook advertising led to B2B sales in UK exceeding $57,000 in the first 6 months.
Scope of Project
Market analysis, fashion-forward re-brand with a fresh new logo, created an entire collection, print design, production, ad creatives for Facebook, Instagram promotions, giveaways, global branding across all social platforms, eCommerce website using Shopify. Digital marketing strategy, social media management