Berry Jane™
Berry Jane originally launched in 2009 as a leggings brand for girls and tweens and rebranded and relaunched in 2014 as an activewear collection for Girls thru Juniors, featuring fun and colorful prints on leggings, swimwear, sports bras, and shorts.
Services
Branding, Print Design, Social Media Management, Digital & Web
Client
Berry Jane
Year
2014-2016
Berry Jane
Activewear
Berry Jane was well-received from the media, boutiques and major retail stores worldwide. The brand also secured Press, Editorial and celebrity product placement.
The utilization of blogger outreach, SEO, social media ad creatives, giveaways, relevant styles and brand awareness through Facebook advertising led to B2B sales in UK exceeding $57,000 in the first 6 months.
Social Media Management
The strategies employed in 2014-2016 resulted in social media growth with a 275% increase in social following on Facebook, Instagram and Twitter, and a strong brand presence worldwide.
Instagram: @BerryJaneUSA
Facebook: @BerryJaneUSA
Scope of Project
Market analysis, fashion-forward re-brand with a fresh new logo, created an entire collection, print design, production, ad creatives for Facebook, Instagram promotions, giveaways, global branding across all social platforms, eCommerce website using Shopify. Digital marketing strategy, social media management