And not just on YouTube. In fact, four of the top six channels which global consumers use to watch videos are social channels.
It's not slowing down, either. Facebook’s EMEA Vice President Nicola Mendelsohn predicts that their content will probably be “all video” by 2021.
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63% of businesses have started using video marketing since 2018.
Out of the 63% who do, 82% feel video marketing good ROI and an important part of their strategy.
Video Boosts Conversions and Sales by 80%
Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.
Studies show that 74% of users who watched an explainer-style video about a product subsequently bought it.
77% of consumers say they’ve been convinced to buy a product or service by watching a video.
According to Optinmonster, video marketers get 66% more qualified leads per year. Optinmonster also concluded that video marketers achieve a 54% increase in brand awareness. Additionally, 93% of marketers say they've landed a new customer thanks to a video on social media.
Optinmonster, March 23, 2019