A trendy bike bag for city commuters
Services: Product Design, Development, Creative, Strategy, Marketing
The Goal: To produce a product that was market-ready, launch on Kickstarter to fund the project and build brand recognition
Our Strategy: The Carmichael bike bags collection was designed and prototyped in 2012. The collection was launched in three separate phases from 2012 to 2015. As a result of utilizing the Kickstarter platform and fine-tuning the product design and development, I created an on-trend product with creative assets to support it. The 3 projects were a Kickstarter success and I was able to secure press from Fast Company and write-ups from blogs within the bike and sports industry such as Velojoy. All three projects were successfully funded on Kickstarter and raised over $22,600 for production, with the third project being a featured Staff Pick on Kickstarter.
A fresh new look for big data technology
Client: Wyntec, LLC
Services: Website Design, Creative, Strategy
The Goal: To build brand recognition, product awareness that converts to sales and partnerships with key industry technologies.
Our Strategy: Wyntec partnered with us to launch A2B Data™ a new tool in data acquisition. We wanted to connect with our end users from a point of view that was an authority on big data migration, professional, while employing native content and a “real” person connection. We worked together to create a social media strategy that would include rich content and social media assets to attract targeted customers, create engagement and brand awareness in the Big Data space. Assets included: A new website design, social media presence (YouTube, Instagram, Twitter, Facebook), SEO-optimized blog content, white papers, graphics, promo videos, engaging social content, influencer outreach as well as targeted Facebook and Twitter ads.
Women's Wellness Retreats Go Global
Client: Earth Goddess Rising, LLC
Services: Website, Data Analysis, Creative, Digital Marketing
The Goal: To bring Earth Goddess Rising (EGR) events into the forefront of women’s solo and group travel, create brand awareness, assist in creating and promoting the experiential wellness retreats that EGR provides, grow following across social platforms. to convert followers to signups and travel bookings.
Services Provided: Website design and development, logo design, global branding across all social media platforms, print and ad design, PR Outreach, Facebook advertising campaigns, event & ticketing creation through Eventbrite, Newsletter campaigns through MailChimp, Instagram promotion and social media management (Instagram, Twitter, Pinterest), negotiations on collabs with Fabletics, outreach for sponsors and vendors.
Highlights: Secured editorial in Shape Magazine (#4 top women’s wellness retreat), Editorial in Yoganonymous (Weekend Picks), Grew EGR Facebook following and engagement by 1,000%, successfully launched a women’s international travel company with a strong following and sold out events with over $40k in bookings for Year 2 (up more than double from Year 1).
Personal Brand, Health, Spirituality and Wellness.
Project Date: Feb 2018-May 2018
Katherine Bird is a Yogi, Thought Leader and Shaman for Life Coaches and Spiritual Practitioners. We assisted in elevating her brand reach by creating a global story, and cohesive branding with a modern approach. Many of the spiritually-focused entrepreneurs are loaded with speaking engagements, clients and events. Often times, their marketing and digital media suffers while they're busy doing what they do best. We worked with Katherine to get her website and social accounts up to speed using content marketing strategy, creative and PPC campaigns. We used insights and reporting to measure the results to understand who her customers are.
You Tube CHannel Management
Created overall cohesive branding with channel art and video thumbnails, measuring and monitoring analytics, Google AdWords Campaign to increase views and brand awareness
Instagram Marketing, Branding, Management
We created a cohesive theme, continuing with the overall global branding. Extensive hashtag research went into every post for maximum exposure and targeted audience.
Built on Wordpress, we wanted to create a website platform for Katherine that was fresh, modern and responsive. Because 85% of her traffic comes from mobile devices, we wanted to make sure her website was mobile friendly, loaded quickly and was easy to use. We amped up her SEO, implemented eCommerce, Drip Marketing, affiliate program and a member-based integration. We also created a platform that was user-friendly for her to update. The site now looks and works beautifully on all devices.
A family-owned dealership
soars to new heights
Client: Connecticut Trailers, LLC
Services: Creative, Data Intelligence Reporting,
Social Media Marketing
Connecticut Trailers has reached remarkable levels of social media reach as a small, family-owned trailer, golf cart and power sports dealership. We handle all of the social media marketing strategies, creatives, management, print ads and Facebook Ads. This company has been in business for over 21 years and the need to propel it's brand into the social media space was a smart move. They now dominate social media as one of the top performers in their industry, with over 16,500 Facebook fans and counting.
An auto repair shop building community trust
Client: Bolton Motors
Services: Mobile Website, Google Adwords, Data Intelligence Reporting, Creative
Bolton Motors has been a community gathering spot for over 20 years with residents and car enthusiasts participating in monthly "cruise nights" at the Bolton Motors parking lot.
We set out to create a Facebook commercial that reinforced trust for it's clients and a new audience. The website redesign was not only made for the end user to feel more comfortable with integrated Sure Critic reviews, but also includes an easy to schedule system and mobile-friendly website that is SEO friendly.
Vacation Rental Website
Sienna Rose Properties, LLC
Colorado is undoubtedly a #1 spot for tourism year round. We created a simple, easy to use booking website for a private cabin rental in southwest Colorado. It's features include integrated payment processing and booking with iCal. All pages are mobile friendly and SEO optimized. The cabin was originally listed on AirBnB, TripAdvisor and VRBO, but due to limiting algorithms which caused the listing to get "lost in the mix", costly pricing and limited available features, moving over to a dedicated website where better visibility was possible was a wise choice. visit website