Evolving Paleo Meal Prep
Brand Identity Package
Content Marketing Strategy, Blog
6/2019 - 5/31/2020
Caveman Chefs was founded in 2014 by Chef Owners David Kenney, Edward Coulombe, and Partner & Operations Manager Zach Kopp.
With over 60 years of combined food service and event coordination experience, Caveman Chefs is a name you can trust. With that kind of reputation already established, we set out to raise the bar for Caveman Chefs!
WEBSITE TRAFFIC +6.2%
REVENUE, YoY $257K
CONVERSION RATE +23%
ANNUAL REVENUE +150%
How did we do it?
The development of new email marketing campaigns, drip campaigns, video, and static content, build-out of the Caveman Chefs blog, new client promotions, email marketing campaigns, social media management on Facebook, Instagram and Pinterest
Managing Caveman Chef's paid media budget meant tracking their cost-per-conversion diligently to make sure they were achieving the desired ROI. If one channel or tactic was not performing, we would reallocate the budget to a channel that was converting at the desired cost-per-conversion. Our overall ad and organic reach spanned from Email Marketing, Facebook Ads, Instagram Ads, and Google Ads.
Using multivariate analysis, our team was able to increase the Conversion Rate on Caveman Chef's key landing pages by +23%. We utilized pixels, retargeting, and automated ad optimization through Google Ads.
Combined with the increased traffic to the site, the overall digital marketing strategy resulted in $257,000 in sales, up 150% from the previous year.