Caveman Chefs

Evolving Paleo Meal Prep

Service

Branding (Logo)

Brand Identity Package

Content Marketing Strategy, Blog

Website Strategy

Video Marketing

Creative

Video Edits

Digital Marketing

Blog Design

Client

Year

6/2019 - 5/31/2020

Caveman Chefs was founded in 2014 by Chef Owners David Kenney, Edward Coulombe, and Partner & Operations Manager Zach Kopp. 

With over 60 years of combined foodservice and event coordination experience, Caveman Chefs is a name you can trust. With that kind of reputation already established, we set out to raise the bar for Caveman Chefs! 

Content

The development of new email marketing campaigns, drip campaigns, video, and static content, build-out of the Caveman Chefs blog, new client promotions, email marketing campaigns, social media management on Facebook, Instagram and Pinterest

 

Distribution

Managing Caveman Chef's paid media budget meant tracking their cost-per-conversion diligently to make sure they were achieving the desired ROI. If one channel or tactic was not performing, we would reallocate the budget to a channel that was converting at the desired cost-per-conversion. Our overall ad and organic reach spanned from Email Marketing, Facebook Ads, Instagram Ads, and Google Ads.

 

Optimization

Using multivariate analysis, {company_name} was able to increase the conversion rate on Caveman Chef's key landing pages +23%. We utilized pixels, retargeting and automated ad optimization through Google Ads. Combined with the increased traffic to the site, the overall digital marketing strategy resulted in $257,000 in sales, up 150% from the previous year.

WEBSITE TRAFFIC +6.2% 

REVENUE, YoY $257K 

SESSIONS +10% 

CONVERSION RATE +23%

ANNUAL REVENUE +150% 

Case Study - Meal Prep Delivery

How did we do it?

Content

The development of new email marketing campaigns, drip campaigns, video, and static content, build-out of the Caveman Chefs blog, new client promotions, email marketing campaigns, social media management on Facebook, Instagram and Pinterest

 

Distribution

Managing Caveman Chef's paid media budget meant tracking their cost-per-conversion diligently to make sure they were achieving the desired ROI. If one channel or tactic was not performing, we would reallocate the budget to a channel that was converting at the desired cost-per-conversion. Our overall ad and organic reach spanned from Email Marketing, Facebook Ads, Instagram Ads, and Google Ads.

 

Optimization

Using multivariate analysis, our team was able to increase the conversion rate on Caveman Chef's key landing pages +23%. We utilized pixels, retargeting, and automated ad optimization through Google Ads.

 

Combined with the increased traffic to the site, the overall digital marketing strategy resulted in $257,000 in sales, up 150% from the previous year.

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Main Location:

Fredericksburg, VA (Virginia/DC Metro)

(540) 406-3588

Remote Offices:
Austin, TX, San Antonio, TX
Denver, CO

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