Caveman Chefs
Evolving Paleo Meal Prep
Service
Branding (Logo)
Brand Identity Package
Content Marketing Strategy, Blog
Website Strategy
Video Marketing
Creative
Video Edits
Digital Marketing
Blog Design
Client
Year
6/2019 - 5/31/2020
Caveman Chefs was founded in 2014 by Chef Owners David Kenney, Edward Coulombe, and Partner & Operations Manager Zach Kopp.
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With over 60 years of combined food service and event coordination experience, Caveman Chefs is a name you can trust. With that kind of reputation already established, we set out to raise the bar for Caveman Chefs!
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WEBSITE TRAFFIC +6.2%
REVENUE, YoY $257K
SESSIONS +10%
CONVERSION RATE +23%
ANNUAL REVENUE +150%
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How did we do it?
Content
The development of new email marketing campaigns, drip campaigns, video, and static content, build-out of the Caveman Chefs blog, new client promotions, email marketing campaigns, social media management on Facebook, Instagram and Pinterest
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Distribution
Managing Caveman Chef's paid media budget meant tracking their cost-per-conversion diligently to make sure they were achieving the desired ROI. If one channel or tactic was not performing, we would reallocate the budget to a channel that was converting at the desired cost-per-conversion. Our overall ad and organic reach spanned from Email Marketing, Facebook Ads, Instagram Ads, and Google Ads.
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Optimization
Using multivariate analysis, our team was able to increase the Conversion Rate on Caveman Chef's key landing pages by +23%. We utilized pixels, retargeting, and automated ad optimization through Google Ads.
Combined with the increased traffic to the site, the overall digital marketing strategy resulted in $257,000 in sales, up 150% from the previous year.