If you're looking to build your brand and increase followers online, there are many things that you can do. From social media marketing to blogging, this listicle will give you 10 key tips to help build your brand and increase a loyal following.
1. Don’t spend as much time on social platforms that don’t offer much of a return. Instead, focus on platforms where your target audience is natively and will likely engage with your content the most. If you are a young, fun brand with a Millennial or GenZ audience, consider posting more on TokTok or Instagram.
2. Try creating or joining Facebook Groups, Reddit Groups or LinkedIn Groups to grow a niche community around your business or brand.
3. Create content that is fresh and new. Find ways to post across multiple channels but keep the creative relevant to the platform
4. Interact with your followers, commenters, reviewers, etc. People like and respect a brand or business who acknowledges them.
5. Post cool, creative content. Avoid selling or spamming your audience. Focus on building quality content that provides value first and foremost. Content can be anything from a blog post to a how-to video.
6. Build brand trust through transparency, reviews, testimonials, and user generated content. Show your users the face behind your brand from time to time! Hashtag #BTS #behindthescenes (p.s. Yes, use hashtags, especially on Instagram)
7. Post often. Don’t go silent for days or weeks at a time. Social media is like nurturing relationships. If you are a business who doesn’t post often (example: YouTube), people will eventually tune out, unfollow or unsubscribe.
8. Keep your brand message and imaging consistent. A great example of consistent brand image and messaging on Instagram is Honest Beauty
9. Make it easy for people to follow you! Remind them to Follow, turn on notifications, subscribe, etc. ( side note: Follow us on Instagram for more tips and tricks). Create content that is so good, people will WANT to subscribe immediately because they don’t want to miss anything!
10. Paid Ads - When you post a great piece of content that performs well organically, BOOST it! Instagram and Facebook make boosting a post to an ad quick, easy and affordable. Make sure your content is seen beyond your current followers to gain new followers. if you want to really 10X your social media channels, run a digital marketing campaign or a social media campaign to gain more of a targeted audience.
Need help growing your presence on social media? Contact us today so we can give you a free consultation on how our team of experts can improve your followers, content, rankings and get more sales, sign-ups or leads.