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What is Content Marketing, and Why is it Important?

Updated: Jun 5, 2020

What is Content Marketing, and Why is it Important for a Company?

Content Marketing is any form of content that answers a question or a problem (organically) from an end user or consumer. For example, when you want to know the average cost to install a solar panel in Colorado, you may go to Google and type that very question into your Google Search bar: “What is the cost to install a solar panel at home?” It may even be more simplified than that, such as, “the cost to install a solar panel”

What Google returns to you is called SERP (Search Engine Results Pages), aka the best, most relevant article answers it pulls from the web (and sometimes ads targeted to that very specific subject with keywords). The content it pulls is based on how well the article is Search Engine Optimized (SEO).

What most consumers prefer to click on for immediate answers, however, is organic results meaning: content that is not pushed through Google Ads. Why? Because consumers trust and prefer relevant, organic information over paid ads. This is where content marketing shows up, speaks to your target audience, adds value and places you as an authoritative website or blog.