BRANDING 101: A Roadmap & Strategy Guide to Personal Branding

FIRST OF ALL, WHAT IS A PERSONAL BRAND?

A personal brand, or your personal brand is the culmination of your skills, knowledge, experiences and personality that come together to speak to the world about who you are. Your brand is what essentially attracts and retains customers.

Creating and developing yourself as a personal brand is similar to product branding. The overall goal with branding is to not only tell the world your story, but to differentiate yourself or your product in the market so you can reach your goals as a top influencer, brand, product or successful blogger.

Product or brand development is not always about creating something different, but about doing something differently.

We have created a roadmap for many of our clients and use it often for branding (or rebranding) purposes -and it’s nearly foolproof if you follow it correctly.

This one is intended for new brands who are looking to launch fresh, but you can also use it if you want to wipe the slate clean and totally rebrand.

This process is going to require a lot of thought and some research on your part. But I promise, it will be worth it.  The more research and honesty you bring to the table, the better off you and your brand message will be.

The following questions will walk you through your thoughts, ideas, aspirations and images of your personal brand to assist you in clearly defining your brand and it’s personality.