Your business is open and ready for customers, but no one s showing up? If you've been wondering how to increase your website traffic, the short answer is PPC ads and SEO.
What is SEO?
SEO is what drives your target audience to your website through search. SEO, or Search Engine Optimization is the technique of optimizing the amount of visits to your website by ensuring that the site ranks high on the list of search engine results (SERP) given by a search engine.
Whether your company is online-only, brick-and-mortar-only, or a hybrid of both, you need a strong digital presence, including a well-designed, branded website and social media accounts to match. You may increase the visibility of your company in search results by using SEO. Prospects, clients, and customers will be able to find the products and services your company has to offer a lot easier.
Google is the most popular search engine, followed by YouTube, Facebook and even Pinterest.
Google Search Facts
Google users spend an average of 15.27 minutes each day on the site. It's also the most popular website on the planet.
The average click-through rate (CTR) for the top position of organic results in Google Search is 28.5 percent. The CTR for the second and third places is 15.7 percent and 11 percent, respectively. The great majority of searches rarely look past the first few pages, let alone the first few results (the top ten results). So, if your intended keywords and phrases aren't ranking high in the Search Engine Results Pages (SERPs), you're probably missing out on a lot of business and not being seen at all. Ranking on page 1 for your top Google Search Keywords is your top priority.
What Can Help You Rank Higher in Search
Active Social Media Accounts
Having a social media presence is beneficial to search! You can leverage your social media material to improve your Google ranking. Those social posts, however, must be optimized as well. For greater discoverability, Facebook recently began heavily encouraging the usage of hashtags in posts. So, in a nutshell, Facebook SEO is now a thing!
Keywords are crucial
Keywords are search phrases used to find information on the internet. A single word, two words, or even a phrase can be used as a search query. Knowing what keywords consumers would type into a search engine to find your company is crucial to excellent SEO.
You may already be aware of the most important keywords for your industry. If you don't, you can conduct research using a keyword search tool.
Tools to Rank Higher in Google
Google Ads Keyword Planner
Google Ads Keyword Planner is the most comprehensive keyword research tool, Google Keyword Planner is useful for determining keyword volume, metrics, and projections. See what people are looking for on YouTube, Amazon, and other sites using a keyword generator.
WordTracker is a great tool for finding new keywords and researching competitors' keywords. You may also conduct a keyword tool search to discover which ones rank higher than others, as well as test new keywords and investigate ones you believe are appropriate for your company.