7 Key Principals in Consumer Buying Behaviors

You’ve built it, you’ve tweeted about it and you’ve even created Facebook ads. But your ads aren’t converting to sales. So, you may be scratching your head right about now and asking: What makes a customer purchase from you?

According to psychologists, seven key principals to winning your customers over and getting them to purchase are these:

Reciprocity

Commitment & Consistency

Like

Trust

Authority

Social Proof

Scarcity

Reciprocity can show up in a variety of ways. From Gary Vaynerchuk's ‘Jab, Jab, Jab, Right Hook’ tactic to Costco’s free samples or a gazillion online marketers who offer free eBooks or webinars (in exchange for your email address, of course). The psychology behind giving something first, creates a relationship and the desire to give back (in most people). I also like to call this: Guilt Marketing. It works pretty darn well. How many times hav